Planet Fitness to take over Norman Gold’s Gym

Aerial of the retail bay outlined in red within a large shopping center and its parking lot.

Norman’s Gold’s Gym will soon be Planet Fitness.

In a letter sent to members today, Gold’s CEO Adam Zeitsiff said the location would permanently close effective April 12, 2020. Existing memberships will be honored at Steel Gym & Tan.

Planet Fitness has submitted a $850,000 building permit for renovations at the former Gold’s location at 1000 E. Alameda St., according to records obtained by Norman Development.

Planet Fitness currently operates 7 metro locations.

Aerial overview of the parcel outlined in red near 12th Street SE and Alameda Street, by Chick-fil-A, Walgreens, and Homeland.

Street-level photo of the existing Gold's Gym — a red-brick building with the yellow Gold's Gym sign.